We’ve been very busy developing all of the branding material for Sinai Maple. We started with the creation of our logo. The logo symbolizes the mix of a maple leaf and lotus plant using the colours of the sea and the desert. This is to show the experience and relationship Sinai Maple has with both Canada and Egypt.
The tagline waRead More
The company that I started, Sinai Maple, is nearing its third year anniversary. Because I’ve received so many questions regarding the name and how it was chosen, I thought that now is a good time to write about the importance of naming and branding.
The naming of any organization is one of the most importantRead More
For me, Product Management had a lot to do with entrepreneurship. Ever since I completed my MBA, and for most of my professional career, I’ve worked as a Product Manager for various semi-conductor companies. Over the last few weeks, I’ve been reflecting on how being a product manager assisted me in starting my own business,Read More
The recent Target closure announcement in Canada came as a shock to many and is the centerpiece of conversation and case studies on international retail and market expansion. I found the unexpected reactions of most to be surprising – as it took just one visit to my neighborhood Target to foreshadow the company’s inevitable retreat.Read More
One day, a friend asked me, “why do you like politics if you like marketing this much? Are they related in any way?” This seemed like a strange question to me because in my mind, marketing and politics are closely linked. However, not everyone views it this way. I’ve always loved politics, not as a politician, but as an observeRead More
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