Congratulations to Sound Options on Their 3rd Place Finish at Lion’s Lair!

Congratulations to Sound Options on Their 3rd Place Finish at Lion’s Lair!

  • Jan 16,2019
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Picture taken following the Lion’s Lair event. Standing from left to right is,
Michael Chrostowski, Hoda Kamel, and Shelly-Anne Li



Lion’s Lair 2014 was held at Carmen’s in Hamilton, on October 2, 2014. It was a huge event which was attended by over 500 people, sponsored by Innovation FactoryHamilton Chamber of Commerce, and had KPMG as their event partner. I was already keen to attend the event as a member of the Chamber of Commerce and as an active volunteer at Innovation Factory. However, these were not my only two motives for attending.

Sound Options, a company that I had mentored for marketing was one of the ten finalists selected to pitch their idea in front of a panel of industry experts and business leaders. I knew that they could win, and I wanted to be there to share and witness their success. I know how hard they have worked and how great their product really is.

Sound Options created an innovative form of tinnitus therapy that offers “a clinically proven, enjoyable, and affordable tinnitus therapy that is simple to dispense in any audiology clinic. [Sound Options does] this by using an audiogram and tinnitus pitch match to create a personalized treatment that can be loaded onto any music-playing device.”

Due to my previous experience in the hearing industry, I was chosen by Tammy Hwang from Innovation Factory to assist them with their marketing efforts, initially back in the fall of 2013. I met the founders, Michael Chrostowski, Lu Han and Shelly-Anne Li, for several mentoring sessions over the course of the year. I was impressed with their ideas and their diligence. I challenged them and they challenged me.

Congratulations to Sound Options on their well deserved success; I am looking forward to watching your business grow. It is nice to think that I may have had a marginal hand in helping them win the 3 place prize!

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