Strategic and Business Planning

An Introductory Business Workshop

This workshop is designed to introduce participants to the basic concepts of business strategy, and to familiarize participants with various analytical tools to assess firms, industries, and business opportunities.

Participants will be acquainted with the basic principles of strategic management and planning.

Concepts of disruptive and sustaining innovation will also be introduced to participants, as well as an understanding of how new product ideas can be shaped to increase the probability of success in the market.