Last updated on November 16th, 2015 by Sinai Maple Communication Team
Warning! Yes! This is a Sales Pitch!
Have you ever been in a sales meeting where everything went smoothly with the client? You found it easy to build rapport, to connect; and in fact, you even predicted the client’s objections and were prepared to respond. It is likely that you came out of that meeting feeling positive!
Then you go to another meeting, and NOTHING goes as expected. You would have likely came out saying it felt that you were both on different planets! In this case, you were clearly not speaking the same language, which made you feel uncomfortable and unprepared!
There is a simple answer, and takes a bit of practice to implement. When you and your client click, then both of you share similar personality traits, which often means, you see the world in a similar way. Your communication styles are similar, and in a way, you think alike.
Yes, I know! You will tell me that salespeople need to be versatile and learn to relate to everyone, but the truth is we DON’T. When we have pale personality traits (True Colors® Terminology), it becomes very difficult to relate to clients who possess these traits as well. On the other hand, when our bright/dominant traits are also shared by our clients, then it often seems like we’re on the same page, we click, and it’s perfect.
As a True Colors® Consultant, I see the value of personality temperament training for every profession, but even more so for sales professionals.